How you can easily use online videos for your organization


by @DavidAPortney

At this point, the majority of organizations across the globe understand the importance of social and digital media, but where many are falling behind is the use of online video.  

We live in a world in constant motion, making video extremely important to capture an audience.  The videos don’t necessarily need to be full-length, 15-30 minute masterpieces that take hours of planning, shooting and editing.  In fact, I’d strongly recommend they be no longer than 3-5 minutes due to the online attention spans users have.  Many times someone who clicks to watch a video will simply turn it off if they see it will require at least five minutes of their time.

So what kind of videos am I talking about?  I’m talking about anything that gives a look inside your organization and the people that run it.  It can be a fun video promoting your latest product or service or a video about a harmful prank pulled on one of the employees (who doesn’t love the wrapping paper desk prank?).  

If you own a restaurant, give the audience some quick insight into the dishes you make by taking an affordable camera (you can get decent ones for a few hundred bucks) into the kitchen and shooting a quick video explaining what makes that entree a must have.  Similarly with a bar, showing a bartender display their drinks and skills can be a big hit!

For a retail store, there are a plethora of ways to highlight products and promotions for your online followers such as a “Product of the Week” video that offers an individual deal for that product for one week.  It will be a little trickier if you offer a service, but it still can be done with some added creativity.

If you’re like us at the American Volleyball Coaches Association (AVCA) where we are a national organization with a traditional office space, it takes even more creativity to come up with intriguing videos.  Check out our YouTube channel to see how we use online videos to advance our brand awareness.  Outside of a handful of recent “Video Tips of the Week,” we use short, quick videos to draw in our audience with various highlight videos, volleyball tips and in-office humorous videos.  The planning and execution obviously vary on which type of organization you have, but highlight videos of events and videos featuring actual employees (trust me, people can tell the difference between an employee and paid actor) are a great way to go!

Summary:  You don’t need to be a Hollywood producer to produce quality videos for your organization.  All it takes is a few hundred bucks for a serviceable camera and simple to use video editing software (imovie is included with all apple computers), s don’t feel the need to break the bank.  iphones aren’t the worst cameras in the world, but it’s worth investing a little money into a much better camera.  Remember, keep them short (3-5 minutes) and use the people and resources you already have!  There’s no need to re-invent the wheel!

If you have any questions, comments or just want to talk about the use of video for an organization, drop me a comment below or shoot me an email at

I hope everyone had a fantastic weekend!



About dportmedia

As of early 2018, I’m re-branding this blog page to hopefully shed some light on the how and why we’re seeing what we’re seeing on all media platforms. I don’t profess to have all of the answers, but hopefully we can have meaningful and cordial discourse on the topics most relevant to all of us. The goal is to make this 75% on sport media and 25% current events and politics. Follow me on Twitter @DavidAPortney
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