Monthly Archives: July 2013

Five reasons why social media should be taught in middle school

by @DavidAPortney We’re all afraid of mixing social media with children, but do we have a choice?  Going by Facebook’s guidelines that you must be at least 13 years old to have an account, here are the top-5 reasons social … Continue reading

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Why check-ins are an invaluable social media tool

by @DavidAPortney Why don’t more brick and mortar businesses offer check-in discounts?  It’s a simple question with a simple answer: they just haven’t thought about how it can help.  Think about it.  What other marketing/advertising method is completely free and … Continue reading

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Why are Facebook hashtags still so awkward?

  by @DavidAPortney For the record, I think Facebook introducing hashtags was a great thing, but now that it’s been a few weeks am I the only one who thinks it’s still a bit awkward?  It just doesn’t feel natural. … Continue reading

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Five pointers on monetizing your social media accounts…

by @DavidAPortney Monetizing social media.  It’s something every business strives to do but are unsure how.  Instead of taking the steps to figure out this tricky space, many businesses continue to push the issue under the rug until they reach … Continue reading

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What I learned on Social Media Day…

by @DavidAPortney As I’m sure many of you know, this past Sunday was National Social Media Day!  My city of Lexington had their first event, hosting a get together on the second floor of a restaurant  with topics of discussion … Continue reading

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