Why check-ins are an invaluable social media tool


by @DavidAPortney

Why don’t more brick and mortar businesses offer check-in discounts?  It’s a simple question with a simple answer: they just haven’t thought about how it can help.  Think about it.  What other marketing/advertising method is completely free and 100% generated by the customer?  This is the cyber “word of mouth” promotion everyone covets.

While many people check in without being given the incentive to do so, if they are incentivized, the amount of check-ins will inevitably sky rocket.  Something as simple as a check-in can get a customer a small percentage off the order while providing big time advertising.

I could be off base with my assessment that many businesses just aren’t aware of the benefits, but I say that because there is no other logical reason for every single one not to have something.  People enjoy checking in to places (especially cool places), and the ones that generally don’t only need the smallest of incentives to do so.

Obviously it can vary for each place of business what types of offers to provide, but it is important it’s known right as a customer walks in AND at the register.  What I’ve seen that’s been the most effective is offering a 5-10% off the bill at check out when you show you’ve checked in that day to the cashier.  It’s as simple as it sounds.  A customer checks in, shows the cashier, the cashier checks to see they’ve checked in that day and boom…discount!  It’s a win-win!

Since Facebook is photo based and that’s where the check-in has the most reach, an even steeper discount can be offered for customers posting a photo of the product/service with the check in.  Imagine you’re a pizzeria, and a customer snaps a photo of the pizza and posts it with the check in.  That’s advertising gold!

The point is EVERY business should be doing something with check-ins in some way, shape or form.  Let me know what offers you’ve seen around town.  I’d love to hear from you!


About dportmedia

Thanks for checking out my page! The purpose of this blog is to touch on the interaction between media and society. I don’t profess to have all of the answers, but hopefully we can have meaningful and cordial discourse on the topics most relevant to all of us. Follow me on Twitter @DavidAPortney
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