Many digital/social media agencies (let’s just call them social for the purpose of this blog) are stealing money. How? Let me explain…
First off, I’m not generalizing to mean ALL social media agencies, just many that I’ve come across. Last week I was speaking with an owner of a used car dealership, and she, like many business owners, employed an agency to handle their social media accounts. They set her up, started posting content and told her the unthinkable: they would not give her access to post on her own!
She didn’t know any better and thought this was the norm with this field. Let me tell you…IT’S NOT. Many agencies try to keep their clients in the dark so they are needed, and subsequently keep writing them a check every month. They don’t do a good job of getting to know the business they’re serving, and just go after the all mighty dollar. Where I come from that’s bad business, and in the long run bad business NEVER wins.
What pleases me the most is when a business owner approaches a social media professional or agency, they work TOGETHER to advance their band online, then the client becomes comfortable enough with the social media platforms to at least begin to handle it on their own. Obviously, if both parties are pleased with the relationship they can and should continue to work together.
No one knows a business better than their own employees, so why put blind trust in an agency who may now have known you even existed before they reached out? If you’re a business owner and looking to hire an individual or agency, make sure the they understand this is a RELATIONSHIP and not you just handing over the keys to your online presence.
Has anyone else experienced this or heard horror stories of social media agencies going rogue? Let me know!
(image courtesy kenyanentrepreneur.com)