Tag Archives: Marketing

Marketing your Volleyball Program

by @DavidAPortney (As will appear in June/July issue of Coaching Volleyball Magazine) “I’m very convinced the more fans that understand the game, the more they’ll fall in love with it.”                   – Becky Schmidt, Hope College Head Coach We hear this … Continue reading

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What John Calipari said to make me cringe

by @DavidAPortney Earlier today, University of Kentucky Head Basketball Coach John Calipari on the set of ESPN College Gameday admitted to the world he doesn’t read a single tweet, he pays an agency for that. This comes to no surprise … Continue reading

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Facebook Ending Sponsored Stories…Whoopty Doo.

by @DavidAPortney I’m back!  Yes, after the last few months getting ready for our big annual convention in Seattle, actually executing the preparations then taking a much needed vacation, life is somewhat back to normal.  Anyway, not sure if you … Continue reading

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Social Media: There was, is and will never be a silver bullet

by @DavidAPortney Our Facebook page is blowing up.  How much you ask?  Well, it took about four years to get the first 10,000 likes then another three months to get the next 14,600.  Keep in mind, we’ve done all of … Continue reading

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Nielsen using social media for ratings

by @DavidAPortney I stumbled upon this article this week, and naturally went into full blown dork mode in excitement.  I won’t go into too much detail about the article, but it’s about time the media powers that be take into … Continue reading

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Five reasons why the NCAA banning hashtags on football fields is bad business

by @davidaportney A friend of mine sent me an article (thanks Zach) on how the NCAA is banning the use of their member schools across the country from using hashtags on their football fields.  The national coordinator for college football … Continue reading

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Five Social Media Lessons we can Learn from Pat Summerall

by @davidaportney Growing up as an avid fan of not only the NFL, but of the Madden video game franchise, it should come as no surprise I was a big time fan of the late Pat Summerall.  He is my … Continue reading

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